Hey I’m Holly,
I’m a Graphic Designer, Illustrator and Artist, born in Aotearoa but currently based in Naarm, Australia.
I specialise in brand identity, packaging/print design, illustration and hand drawn typography. I love creating unique design solutions for people, brands and businesses.
I'm available for work on a freelance/contract basis. If you have a project you’d like to discuss, book in a free call with me and we can get started.
Education
Bachelor of Visual Communication Design with Honours, Massey University, Wellington NZ, 2010–2013
Agency/Studio Experience
Swear Words, Melbourne AUS, 2016–present
SixTwo Creative, Melbourne AUS, 2019–present
Studio South, Auckland NZ, 2021–2022
Friends of Friends, Auckland NZ, 2021–2022
Hula, Auckland NZ, 2020–2022
The Natives, Melbourne AUS, 2016
Inject Design, Wellington NZ, 2013–2015
Awards
AGDA Awards winner 2018:
Alcoholic Beverage, Commercial — Birra Zonzo*
Alcoholic Beverage, Commercial — Toji Sake*
AGDA Awards finalist 2018:
Alcoholic Beverage, Commercial — Dog House Bottled Cocktails*
Branding, Small Business — Madeform*
* Projects above all completed at Swear Words under Creative Direction from Scott Larritt
Our creative process
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We start with a conversation. We’ll dive deep into your vision, goals, and audience. Understanding your vision is vital in creating the best solution for you and your business. This phase is all about gathering insights and establishing a strong foundation.
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Next, we conduct thorough research to explore industry trends and gather inspiration. Visual research and collation of ideas is refined into moodboards and keywords which is presented for discussion. This helps steer the project on the right path and will inform the creative direction.
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Once we have a clear direction, we begin the design process. Concepts are developed and presented, ready for feedback and refinement. These initial concepts will explore different styles, colours, and layouts, ensuring every detail reflects your vision.
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Your feedback is essential! We’ll present our designs and work closely with you to make any necessary adjustments. This collaborative approach ensures the final product meets your expectations. Once approved we’ll prepare the project for hand over.
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After refining the design to perfection, we prepare the final assets. You’ll receive everything in the required formats, ready to use. The project is complete by this stage, but we're always here if you need help with anything.
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Our relationship doesn’t end with delivery. We’re here to provide ongoing support, whether you need additional design work or guidance on implementing your new visuals.